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Here, we don’t only consider environmental sustainability, but all the four pillars of sustainability: Human, Social, Economic and Environmental. The principle of the four pillars of sustainability states that for complete sustainability, problems need to be solved in relation to all four pillars of sustainability & also be maintained.

Each summer holiday in Järvamaa, deep in the Estonian countryside, I would run through the wooden gate into the golden field where my grandfather, Heinrich Ohov, was working the land. The fresh summer breeze would carry the scent of hay to my nostrils and I would see my grandpa, dressed in an elegant suit jacket, 40s style trousers, and a twill bakerboy hat on his head, as he lifted piles of hay with a fork high onto the carriage.

That’s how I remember him – always well dressed, even in the meadow.

Shoes polished and clothes ironed. My grandpa was the best-dressed person I knew.

And he applied the same kind of care to everything he did as everything was worth his undivided attention.

With that mentality, I have designed the Ohov cap.

Because every day is special.

Silk is one of the most luxurious, coveted fabrics in the world – but did you know it can make your hair healthier?